THE NEW YEAR COUNTDOWN PARTY

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Partner with NYCP 2026

High‑impact New Year’s Eve platform with exclusive category rights and on‑site sales

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Sponsorship opportunities

NYCP is a premium, city‑scale New Year’s Eve celebration built for brand impact and measurable returns. We offer exclusive activation zones, on‑site sales rights and rich content opportunities. We are seeking partners for the Beer Garden, Whisky & Wine Bars, VIP Lounge and Transport Concierge. To protect value and visibility, we limit sponsors to two (2) per category.

Sponsors enjoy category exclusivity within their areas and may generate revenue from sales during the event. The sponsorship fee secures commercial rights and space to activate your brand.

Become a sponsor

Request Sponsorship Deck

Why sponsor NYCP?

Target audience (6,500): 5,000 Picnic Site • 1,000 Golden Circle • 500 VIP

Media plan: Radio advertising & interviews • Digital billboards in major hotels • Social media channels • Influencer partnerships

Become a sponsor

Complete the application and our partnerships team will get back to you. You may also email us directly at sponsorships@newyearcountdown.co.za.

Company / Brand name *
Contact person *
Email *
Phone *
	Presenting Partner / Headline Partner
	Beverage Partner (Beer)
	Beverage Partner (Wine)
	Beverage Partner (Whisky)
	Kidz Zone Partner
	Media & Broadcast Partner (Radio)
	Media & Broadcast Partner (Out-Of-Home)
	Media & Broadcast Partner (Digital)
	VIP Lounge Partner
	Transport Concierge Partner
Objectives / Activation idea (brief)

Email us your proposal

Confirmed Partners (Coming soon)

We will showcase confirmed partners here with logo placement. Watch this space.

Presenting / Headline Partner

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Beverage Partner (Beer)

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Beverage Partner (Wine)

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Beverage Partner (Whisky)

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VIP Lounge Partner

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Transport Concierge Partner

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Media & Broadcast (Radio)

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Media & Broadcast (Out-Of-Home)

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Media & Broadcast (Digital)

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Kidz Zone Partner

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Sponsorship categories & fees

Presenting Partner / Headline Partner R750,000 (Only 2 spots)

Beverage Partner (Beer) R300,000 (Only 2 spots)

Beverage Partner (Wine) R300,000 (Only 2 spots)

Beverage Partner (Whisky) R300,000 (Only 2 spots)

Kidz Zone Partner R75,000 (Only 2 spots)

Media & Broadcast Partner (Radio) R150,000 (Only 2 spots)

Media & Broadcast Partner (Out-Of-Home) R150,000 (Only 2 spots)

Media & Broadcast Partner (Digital) R200,000 (Only 2 spots)

Cap: Maximum of two (2) sponsors per category.

Beverage Partners

Beer, Wine, Whisky.

• Exclusive pouring within your zone
• Branded bars, cups and POS
• Staff attire and sampling rights
• Co-branded content and stage mentions
• On‑site sales permitted (T&Cs apply)

VIP Lounge Partners

Premium guest experience.

• Branded lounge & décor integration
• Menu naming rights & product placement
• Premium sampling & hosted moments
• High-visibility media mentions
• On‑site sales permitted (T&Cs apply)

Transport Concierge Partners

Motor brands or groups.

• Branded shuttle fleet & queue zones
• Test‑drive promotions (pre/post event)
• Display vehicles at key touchpoints
• Ticketing comms inclusion
• On‑site lead capture

Presenting / Headline Partner

• Naming rights & lead logo lock‑up
• Primary stage & content integration
• Category exclusivity (Only 2 spots)
• Robust PR & social roll‑out

Kidz Zone Partner

• Branded check‑in/out & wristbands
• Signage in Kids area & comms
• Sampling rights (child‑safe items)
• Category exclusivity (Only 2 spots)

Media & Broadcast Partners

Radio OOH Digital.

• Co-branded promo campaign
• On-site mentions & content access
• Live reads / OBs (where applicable)
• Digital content rights & assets
• Category exclusivity (Only 2 spots)